PURPLE CRUSHIN'

Here's a quick back and forth with our friends in Bklyn PURPLE CRUSH. If you're a regular reader of this thing then you already know what it is with these kids. Their tune "2ManyHypeBeasts" (see En La Calle 14) got a ton of shine out here in Dallas and put them deep in the game in Europe, JP, and the usual ahead of schedule spots. With a tune that tough in the streets, and a hilarious video to accompany it, the heat coming off of these kids was hard to ignore. I hit them up a few months back when I first started hearing their music and we've been chopping it up ever since.

Purple Crush is one of the groups responsible for a new genre of music called "Emo Club", covering 80s club hits and flipping their own new "Emo Club" tracks. Right now Brooklyn electro party kids are setting a new standard to what party music should be about. Here's a quick introduction to the thing...

TELL THE PEOPLE WHO YOU ARE AND HOW YOU GOT STARTED...
We are two art school kids from the west coast who fell in love and moved to the east coast, brooklyn to b exact. can't really remember what made us start making music together, but once we got going, it became everything.

WHAT INFLUENCES YOU MUSICALLY AND KEEPS YOU CREATIVE?
Songs are really important to us. beats are really important to us. we think that music is karma you can hear, so what comes around goes around.

IN TEXAS WE KNOW ABOUT THAT "PURPLE DRANK" BUT WHAT'S BEHIND THE NAME "PURPLE CRUSH?
Purple Haze + Purple Rain = Purple Crush.

TELL US ABOUT THE CONTEST YOU WON WITH NUMARK.
After getting screwed by Akai over a commissioned job we entered a song into their contest. they didnt want to pay us for a demo they had asked us to make, so we took $10,000 worth of equipment home with us instead.

HOW HAS THIS PAST YEAR BEEN FOR YOU, WITH TRAVELING AND BOOKING GIGS ALL OVER THE U.S.?
Pretty intense. we handle all booking and management ourselves, so there has been alot of lessons learned and knowledge gained. all that aside, touring is addictive and we love getting to connect with people all over the country.

WHAT IS IN STORE FOR YOU THIS YEAR?
SXSW, WMC, Europe, more touring in the US and Canada, an EP that gets released digitally on March 27th, tons of remixes, and probably another EP by the end of the summer.

WHEN AND WHERE CAN PEOPLE PURCHASE YOUR MUSIC?
"2 Many Hypebeasts" will b available on Itunes, Dancetracks.com, Juno, Beatport, and other major digital outlets on March 13th. The EP, "Welcome 2 Emoclub" will b available on the 27th. We have vinyl of older stuff, but the only way to get that is to hit us up on myspace.

ANYTHING YOU WOULD LIKE TO CLOSE WITH? SHOUTS ETC...
Big up to texas for being one of our biggest supporters (witnes, dayta, mattsoreal, select, and sob3r), looking forward to some bbq! as far as NY homies, Probe dms, Nakia and the whole dmscountry fam, we'd b nowhere without ya'll.

CHECK PURPLE CRUSH OUT AT "THE PARTY" MARCH 9TH (ZUBAR)

IN THE MEAN TIME GRAB THIS: Purple Crush "2ManyHypeBeasts (break edit)"

-$ELECT